Under My Skin is where RCA controls Arista’s Avril Lavigne’s market over Arista and Avril Lavigne in 2004 causing Under My Skin to be poorly marketed. Under My Skin was originally made by Arista Records in 2004. It was going to be an epic Avril Lavigne album because it was her second album and her album that fans loved in 2004, and it showed that Avril Lavigne wanted to break away from bratty songs that plagued Complicated and Skater Boy and even Losing Grip during the Let Go era.
It would've been perfect, coming off of Let Go during 2002. Shirts that said "No Bratty Songs. Yes Mature Songs." were worn by Arista during production in 2003. This was shaping up to be Avril Lavigne’s most ambitious album yet. Something Avril Lavigne would've made. What happened? Well, Arista and Avril Lavigne was dictated by RCA and Sony Music’s executives. RCA manufactured the album causing Arista unable to manufacture the album on its own, and Under My Skin turned out to be a mess. It couldn't appeal to music public in 2004. It was perceived as too explicit for kids (even though this happened in Don’t Tell Me and My Happy Ending), her singles which are better than her 2007-present bratty singles did horrible compared to her Let Go singles and feels more like a post 2002 album rather than a sophomore Avril Lavigne album because the album wasn't mature enough for people in 2004. Worse, 2004 music hates Under My Skin and 2004 music only likes other 2004 music like Lean Back. Overall, Under My Skin was a big mess. Even with positive reviews from the critics, Under my Skin paled along with The Best Damn Thing/Goodbye Lullaby/2013 Avril Lavigne album compared to Let Go. Even the success of Under My Skin and fans loved the album couldn't saved the album’s public during 2004. Worse, He Wasn’t did not release a music video in 2005 in the US. That’s why the Let Go era and Girlfriend is better than Under My Skin. OK, let’s continue.
I understand why music listeners are very proud of other
artists that are better than Avril Lavigne like Taylor Swift based on the works
for the general public and majors A-List artists like Katy Perry because unlike
Avril Lavigne, other artists are not spoiled brat and treat their music very
well. Avril Lavigne doesn't. That’s why other artists are doing better than
Avril Lavigne even in the mid to late 2000s. That’s why her public image is a
spoiled brat. Bu the problem is that Avril Lavigne is shy, not a spoiled brat.
The reason she makes bratty songs is that she is shy, not a spoiled brat. So
unfortunately, they never realize how many songs which are better than today’s
popular music like Miley Cyrus are usually banned and aren't considered as
singles, that is why people haven't got noticed other amazing songs out of
every single album from 2004-today which includes Slipped Away and Fall To
Pieces from Under My Skin; Innocence, One Of Those Girls, Contagious, Runaway
from The Best Damn Thing; Darlin, Remember When, Not Enough from Goodbye
Lullaby; Give You What You Like, Falling Fast, 17 from her fifth album. All we
could blame is the label they made bad single decision to the singles. Yet,
other artists like Sia has been free to choose what the singles she exactly
wants. It looks like Sony Music will have to forget about Avril Lavigne and
only wants big names and RCA. Universal Records did that and so does EMI
Records. Why Avril Lavigne won’t so the same thing? I mean, Sony Music needs to
stop marketing big names and RCA and market Sony Music in general like Arista
and Carrie Underwood.
Don't ever say Avril Lavigne writing in worse coz I'm sure
she's been skilled, just listening to Remember When, Darlin, Stop Standing
There, Falling Fast, those single-worthy tracks. However, her label just screw
all of them, it doesn't mean those songs not existed.
For the materials wrote for other pop singers, I know Sia is
professional at it, at the same time, I believe Avril Lavigne could handle that
job perfectly. The production idea of How You Remind Me was from Avril Lavigne.
A person could think of that way to recreate a song to be such matched with the
vibe itself and surprising, not got to the negative to the job. So it seems
that RCA and Epic Records made a bad single decision to the 2004-2011 singles
and the 2013 singles respectively because RCA and Epic Records just screw all
Avril Lavigne singles after the Let Go era. Remember, Avril Lavigne just
doesn't want to write songs for others, it doesn't mean that she can't. That’s
what Taylor Swift is for. When she promise to do that, it usually turns out
great as Alice and Keep Holding On as well as the Let Go singles (Complicated,
Sk8er Boi, I’m With You and Losing Grip).
So I was thinking, instead of making more bratty singles,
what if Avril Lavigne's singles on the next album only have bratty-less singles
and not making next album's bratty singles. You know something? That's a great
idea. Avril Lavigne can make an album without bratty songs. But the singles has
to be songs that aren't bratty and not considered singles. Yeah, that would be
good. All Avril Lavigne has to do now is to release a non-bratty song that
ins't a single and marketed as a single without Epic promoting it and have the
single that isn't a single and lacked a bratty single in it to sell very well
and might even played well on the radio. It will also have the ability to
become her number 1 single comeback because that Avril Lavigne single has to be
a number 1 single. If Avril Lavigne can make a mature rock song and it needs a
crossover for pop radio, have Max Martin produce it so that way her rock single
will be crossover friendly for radio and have that crossover single to be her
number 1 single. Let's hope the next album has to not include bratty songs and
only have bratty songs-less songs. That way, her next album will only have
bratty songs-less song no less.
What I wish would happen: Avril Lavigne finally gets full
creative control after moving to a new label. She continues in the direction
started with her last year’s album: More self-written introspective songs and
indie rock jams, along with some fresh new sounds for her. More rock and less
pop, more mature and less bratty, more adult contemporary than desperate teen
pop. No bratty songs and it has to be number 1 singles. All 5 of her singles do
well, her album sells millions, and best of all, she gets real critical
respect. Critics are impressed by her growth and artistry, and she FINALLY earns
her first Grammy award. This flawless 6th album paves the way for a strong
career that includes more lauded and popular albums that continue to show what
she's really capable of - musically, vocally, and in terms of songwriting.
(Also, she learns how to put on a better concert consistently: Not just
singles, more album tracks, changing up how she plays songs, and better crowd
interaction.) One more thing, it has to be a rock album and it better have
artist collaborations like Demi Lovato. No more bratty songs and bring back Max
Martin. Have Max Martin worked with Avril Lavigne a bit for her rock singles
that needs crossover for pop radio. The songs has to be different experiments
of punk rock music with emotions and good storytelling.
Anyway, without bratty songs, it can save Avril Lavigne’s
medium. Since general public will never want to accept Avril Lavigne making
bratty songs again forcing her today’s bratty songs unable to compete against
mainstream populars like Britney Spears and electronic techno pop, now is the
time for Avril Lavigne to move away from bratty songs and move to a more mature
route.
I mean, well, it seems that anyone that says Avril Lavigne
hasn't evolved since Let Go, that she shows no maturity, and that her lyrics
are vapid and meaningless obviously has no clue what they're talking about.
Even with the success of Under My Skin in 2004, Sony Music is getting tired of
Avril Lavigne and she does music her own way. This happens the same way Spice
Girls did back in the 90s. Like Avril Lavigne, Spice Girls was not popular in
the public and only appeal decade music tastes. While Spice Girls only appeal
90s music, Avril Lavigne wasn’t popular after the Let Go era despite fans loved
Under My Skin and Girlfriend is her number 1 single of 2007. I guess music only
wants big name populars like Britney Spears and today’s music like Justin
Bieber and forget Spice Girls and Avril Lavigne. Worse, music public refuse to
market Spice Girls, Avril Lavigne or even country music like Luke Byran in the
music public. Even with internet, America music only wants America populars
like Pink and Kelly Clarkson as well as mainstream populars like One Direction.
That’s why America music does not care about Spice Girls/Avril Lavinge/country
music. America music only wants mainstream populars like Rihanna. The only way
is inventions. So you can't judge an artist or an album based just on the
singles or the image of the artist. If these people ACTUALLY listened to Avril
Lavigne's music, it would be obvious that she's evolved a lot and that she has
plenty of very mature songs. Goodbye Lullaby is almost all mature introspective
songs, and her fifth album has its fair share of songs that demonstrate her
musical and artistic growth. If Arista is still around then there’s no need for
RCA/Epic Records to bother Avril Lavigne.
I mean, why did RCA and Epic coerce Avril Lavigne to go back
into the studio for "hit material" when they had no intentions of
giving her adequate promo in the first place? Why did RCA and Epic coerce her
to go back into the studio for "hit material" when they had no
intentions of giving her adequate promo in the first place for her 2004-2011
era singles and modern era singles respectively? The thought of it scares me.
Worse, because after her first album album she switched to
RCA when her second album was released in 2004 before RCA forced her to switch
to water-down pop songs.
Her authenticity was already mocked during her first era,
where she was bashed in rock circles for being a poser after Skater Boy and
Complicated’s releases. This was in 2002/2003 when rock was ruling at pop, and
most fans of the genre were rather bourgeois. Good thing I’m With You saves the
say during Christmas 2002 and thus, Complicated, Skater Boy and I’m With You
works perfectly as the 2002 singles unlike her 2004-present singles like My
Happy Ending (despite My Happy Ending is her number 1 single of 2004) and What
The Hell. Heck, even Girlfriend works well too as a 2007 Avril Lavigne singles
unlike fans hated Girlfriend. So I’ll take Complicated, Skater Boy, I’m With
You and Girlfriend over 2004-present singles like Nobody’s Home, Smile and
Hello Kitty any day.
That’s why first album felt more true, but after it, it was
difficult to take her seriously in 2004 despite the second album felt more true
because she didn't seem to. So the massive talent that is Avril Lavigne has
been viewed as a joke by some for a minute since 2004 thanks to RCA for ruining
her 2004 album alongside Girlfriend lost her fans.
So what I think is that Avril Lavigne would be more
successful and respected - particularly with her last two albums - if the
singles had actually represented the records as a whole. Avril Lavigne's music
is a lot better than some misguidedly bratty singles would suggest. It annoys
me how most of Avril Lavigne's haters don't even know her music. Plus, Avril
Lavigne was more into her long career than breaking records. So Avril Lavigne
fits very nicely as a long running career. The same applies to other artists
like Eminem and Rihanna.
So have Avril Lavigne to make a song from the next album
that isn't bratty and single and released it to the radio and digital shops as
a single without Epic Records promoting it. Epic Records can get the job well
done because Epic Records doesn't promote the singles or albums. This could be
at a risk because labels hates Epic Records and only prefer other labels like
RCA. I want Avril Lavigne to take a risk on a single that is not suppose to be
a single and have a so-called non-bratty single to be a lead single on her next
album. Have that single released on the public radio quietly. Beyonce did that
on her visual album back in December. So Avril Lavigne will have to get her
number 1 successes back. Fans are believing her and she has to get be positive
publicity back. Have all her singles not bratty and not really singles but
rather her songs that are not singles. The next album's lead single doesn't
have a bratty song formula and it might save her music industry. This will have
the potential to debut at number 1 on ITunes and sold like say 300k-400k
digital copies and make that single a big success. This will allow Avril
Lavigne to try something new each time instead of making copy and paste bratty
singles non-stop. This has to be a success and it has to her first number 1
lead single since 2007's Girlfriend.
If Epic Records isn’t working, she can resign her dreadful
Sony label and that awful Epic Records and moved to Universal and have it the
same way I mentioned earlier.
So Avril Lavigne will have to put away her spoiled brat
image, her bratty singles are packed, her copy and paste unsuccessful/water-down
bratty songs like What The Hell will become obsolete and her bratty materials like
Smile were put away. Bratty songs are now a thing in the past for Avril
Lavigne. With a great mature image, her next album will become a new success
and Avril Lavigne will reinvent herself as a designated punk rock song-writer.
That would be awesome.
So what do you think? Are you excited for a new Avril
Lavigne album that doesn't have any bratty songs? Are you happy for Avril
Lavigne to stop making her bratty songs and try something new each time? Sound
off below!
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