Tuesday, October 14, 2014

Taylor Swift Tidbits

Hey Swifties. Now just to let you know that her fifth album, 1989 is only 13 days away. Are you exciting for 1989? Also, Taylor Swift has released a new song off of 1989 called Out Of The Woods and it debut at number 1 on ITunes as soon as it came out during midnight earlier this morning. So if you haven’t pick up Out Of The Woods, now is the time to do that. Anyway, it appears that Taylor Swift is teaming up with Diet Coke and Subway for promoting Taylor Swift. Now that’s what I like to market Taylor Swift, not promoting Taylor Swift. Now, here’s what Billboard has to say about this.


"Exclusive: Taylor Swift Teams With Subway, Diet Coke For #MeetTaylor Promotion

Want to meet Taylor Swift on her next tour? Subway’s got you covered.

The world’s largest restaurant chain (42,741 locations globally) is teaming up with the best-selling pop star and Diet Coke for #MeetTaylor, a campaign that will give 31 fans a chance to win paid trips to meet Taylor Swift on her 2015 concert tour – one for every day in October, in anticipation for the Oct. 27 release date of her fifth album 1989.

The promotion kicks off October 1, with fans able to enter by purchasing a limited-edition, Swift-branded Diet Coke cup that will include a specially-marked code to enter the #MeetTaylor contest on www.subway.com or the Subway Freshbuzz App. Subway will advertise the Taylor tie-in via TV, radio, social media and in-restaurant advertising, with an undisclosed media spend that chief marketing officer Tony Pace indicates may increase as the campaign picks up steam.

“The whole marketing model is moving much more to a real-time circumstance, which is really beneficial when you’re working with a star as big as Taylor Swift,” Pace says. “Taylor reaches a really broad swath of millennials that are very engaged with her music, and because she’s been so astute about her presence in social media, a lot of people in that demographic really identify with her.”

Swift is no stranger to teaming with brands both in and outside of an album cycle. For 2012’s Red alone she teamed with Target, Walgreen’s Ked’s, CoverGirl and Elizabeth Arden, adding Diet Coke in early 2013 for a "long-term partnership" that included signing on as a Red tour sponsor. Perhaps most notably, Swift previously worked with Papa John’s during Red’s release week for an album-bundle deal that contributed 9,000 copies to her massive 1.2 million-selling debut. Pace says Subway will mention 1989 and its release date in marketing materials, but will not sell physical copies of the album at Subway locations.

"From a logistics standpoint, it’s a little tough,” Pace says. “Folks would say, ‘Well, just send x number of albums to a given restaurant,’ and that’s a little bit complicated because the demand is gonna be different at each restaurant when you’re dealing with physical inventory. We were able to work this out in a way that made sense for our system and her team.”

While Papa John’s and Walgreen’s are not expected to return for Swift’s 1989 promotion cycle, Target has already announced its latest deluxe-edition exclusive, with fresh campaigns from Ked’s and Diet Coke expected to roll out in the coming weeks as well.

The contest entry will run through November 15, for U.S. residents only, aged 13 or older, with grand prizes of a trip for two that includes airfaire, hotel, transportation, $500, concert tickets and meet-and-greet passes.


There you go, Subway is promoting Taylor Swift. With Taylor Swift’s music getting marketed not, promoting it, we want other artists like Avril Lavigne to market music from different places like Subway rather than promoting music because streaming music is on the rise thanks to music’s important websites like Vevo. So let’s hope music needs to move on to the internet because listening to music needs to dominate the music industry. Now let’s continue.

It also appears that Taylor Swift will be doing more Diet Coke this year. She started teaming up with Diet Coke last year and she will be doing more Diet Coke this year.


Also, Taylor Swift’s hilarious smash hit single, Shake It Off has peaked at number 2 at the Hot 100 chart behind Meghan Tranor’s All About That Bass for another week. Great for a Taylor Swift song. Let’s not forget that Shake It Off has peaked at number 1 on Pop Songs chart and Adult Pop Songs chart at the same time with the latter peaked the song at number 1 for 3 weeks. I would say congrats to Taylor. Let’s not forget the music video gained more than 171 million views on Vevo and YouTube too. With Shake It Off becoming a huge success, Shake it Off might takeover her country music and soon, her country songs like Picture To Burn might be ending up played on pop music stations like Fuse. That way, all her country tunes like Ours will no longer be played on country music stations like CMT. So that means, all her country songs like Mean will only play on pop, not country. Let’s make this happen. We want all her country singles like Tim McGraw on pop radio now. Next up, Out Of The Woods and hopefully, Out Of The Woods music video soon.

OK, with Shake It Off becoming a huge success, Taylor Swift will no longer do country music and her country music will no longer play on country. So this would be a good time to have all her country songs turned to pop because all her county songs needs to be pop, not country. That includes Tim McGraw’s number 1 2013 country song, Highway Don’t Care featuring Taylor Swift. Now all we gotta do now is to wait for MTV to air a Taylor Swift marathon and Taylor Swift is officially 100% pop and all her music is now 100% pop. Of course, that includes all her country music because all her country music, crossover or not, will be 100% pop as soon as 1989 hits stores in 13 days. With 1989 becoming another huge success for Taylor Swift, Big Machine Records might be getting rid of country music and switched over to pop music like Britney Spears because pop music needs Nashville pop music. Imagine Carrie Underwood making pop music in Nashville. That would be awesome if pop music gets to do Nashville pop music instead of country music. So we’re gonna say goodbye to country music because country music is not mainstream music and popular music don’t care about country music. Popular music should’ve done better if country music don’t belong to popular music and only belongs to other music. Remember, this blog is all about mainstream music, not popular music.

So are you exciting for 1989? Are you gonna pick up 1989 when it came out on October 27? Are you exciting to see Taylor Swift at Subway? Would you like to see a Taylor Swift marathon on MTV when MTV is planning to make one? Do you like Out Of The Woods and you wish to see an Out Of The Woods music video soon? Are you happy to see Shake It Off becoming her new number 1 smash hit single? Sound off below!

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