Expect to see and hear a lot more Vevo in your media. The music video hosting company has hired Stacy Moscatelli as its Vice President of Marketing to lead its consumer marketing and branding efforts.
As the company’s new VP of marketing, Moscatelli will oversee Vevo’s publicity, social media, events, and creative services teams. She will also closely collaborate with its product marketing and commercial marketing teams, the company said.
Most recently, Moscatelli was VP of marketing and brand strategy for Bedrocket Media Ventures, where she led consumer marketing for the company’s portfolio of digital media brands. That included Flama, a digital platform for Hispanic millennials created in partnership with Univision.
Prior to Vevo, Moscatelli was Vice President of Marketing and Brand Strategy for Bedrocket Media Ventures (which savvy online video viewers will recognize as the company behind the sports-oriented YouTube channel NetworkA, an investor in What’s Trending, and a producer or backer of a number of other digital media initiatives). Prior to Bedrocket, Moscatelli spent over 13 years with Turner Broadcasting, first focusing on public relations and marketing initiatives for Cartoon Network and then spending her last 11 years at the company with Adult Swim.
“I’m thrilled to welcome Stacy to lead and further develop our consumer marketing efforts,” said Vevo’s President and Chief Executive Officer Rio Caraeff. “Stacy’s track record of building groundbreaking media brands is the right cultural fit for Vevo. With Stacy’s guidance, Vevo’s brand will continue to evolve and help us further strengthen ties to our viewers.”
Moscatelli will be in charge of Vevo’s consumer marketing and branding pushes, overseeing everything from publicity to social media to events. She will also lead the company’s Creative Services team, and collaborate with its Product Marketing and Commercial Marketing teams to keep the company’s branding and marketing goals cohesive across the board.
“I enjoy building brands that don’t take themselves too seriously and that are willing to have fun and take risks,” said Moscatelli on Vevo’s blog. “I see so much opportunity in Vevo and look forward to building a rapport with music fans around the world. I’m ready to turn up the volume a little.”
Moscatelli will work out of Vevo’s New York City headquarters, reporting directly to Caraeff.
Sounds reasonable, huh? Mid 2000s music like 2004 music has alot of hits and misses during 2002-2007 despite 2002 is part of early 2000s. Mid 2000s like 2002 (despite 2002 is part of early 2000s) was pretty awful. I prefer early 2000s like 2001 over mid to late 2000s like 2004 as 2000s was a pretty weak decade for music. Yeah, blame mid 2000s for ruining music from 2002-2007. It's quite a shame because I loved music from 2002 and 2003. But 2000s music from 2004-2009 like Hannah Montana ruined great music. This is why mid 2000s (2002-2007) is a very lazy period for popular music. Well, good thing 2009 is a great year to start a new era of music which is why we have Vevo. Yeah, blame 2000s for ruining great music from 2002-2009 like Kelly Clarkson. Anyway, this would be a good time for Vevo to make a Vevo commercial. Come on, Vevo, make a Vevo commercial like a Taylor Swift Vevo commercial. I'm tired of radio and mainstream. I want streaming music, music videos, MTV and internet like Vevo in the music public.
So what do you think? Are you happy that Stacy Moscatelli was hired at Vevo as vice president of marketing to lead consumer marketing? Would you like to see a Vevo commercial by 2015? Sound off below!
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