This is it, folks. Lady Gaga has scored her fourth number 1 album on Billboard 200 chart with Joanne. The album sold around 170,000 during its first week.
Now then, just to let you know that Lady Gaga is the only female artist with four No. 1 albums on the Billboard 200 in the 2010s passes Beyonce and Taylor Swift, each with three during the decade. But to be fair, Beyonce and Taylor Swift are actually bigger than Lady Gaga because Lady Gaga is still a small artist and it really does matter. Lady Gaga peaked in the US udring 2008-2011 and Lady Gaga's Applause performed will in 2013 making Artpop her number 1 album of 2013. Unfortunately, Artpop is not a big success Lady Gaga hoped for. But who cares. Now then, here's what Billboard has to say about this. Take it, Billboard.
"Lady Gaga Scores Her Fourth No. 1 Album on Billboard 200 Chart With 'Joanne'
10/30/2016 by Keith Caulfield
Lady Gaga claims her fourth No. 1 on the Billboard 200 albums chart, as Joanne arrives in the pole position. The set earned 201,000 equivalent album units -- a better-than-expected start -- in the week ending Oct. 27, according to Nielsen Music.
Joanne was released on Oct. 21 through Streamline/Interscope Records.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Nov. 12-dated chart (where Joanne bows at No. 1) will be posted in full to Billboard’s websites on Tuesday, Nov. 1.
Joanne follows Lady Gaga’s previous chart-toppers Cheek to Cheek (with Tony Bennett, in 2014), Artpop (2013) and Born This Way (2011).
Joanne's bow of 201,000 units is larger than what industry forecasters estimated. On Oct. 25, sources had pegged the album to start with around 180,000 (and that was an upgrade from 140,000 a few days earlier).
The album’s 201,000 launch is the fourth-largest debut of 2016, and the second-biggest for a woman. Ahead of it are Drake’s Views (1.04 million), Beyonce’s Lemonade (653,000) and Frank Ocean’s Blonde (276,000 units).
In terms of traditional sales, Joanne sold 170,000 -- the seventh-largest bow of the year, and the second-biggest for a woman. The only larger starts were registered by Drake’s Views (852,000 copies sold), Beyonce’s Lemonade (485,000), Frank Ocean’s Blonde (232,000), David Bowie’s Blackstar (174,000), Radiohead’s A Moon Shaped Pool (173,000) and Blink-182’s California (172,000).
Lady Gaga was in full-on promotion mode during the album’s debut week. She performed on NBC’s Saturday Night Live (Oct. 22), sat down for an interview with SiriusXM’s Howard Stern (Oct. 24), took part in James Corden’s popular “Carpool Karaoke” segment of his CBS show The Late Late Show (Oct. 25) and concluded her Bud Light-sponsored dive bar tour in Los Angeles on Oct. 27.
Also notable: Gaga is the first woman with four No. 1 albums on the Billboard 200 in the 2010s. She passes Beyonce and Taylor Swift, each with three during the decade. Among all acts, Justin Bieber and Drake lead with six Billboard 200 No. 1's each since 2010, while One Direction and Kanye West each boast four."
Thanks, Billboard. Now, just to let you know that One Direction despite being the only pop group of the 2010s to boast four number 1 albums in the US is still a small pop star much like Lady Gaga. You see, small artists like Lady Gaga and One Direction won't get much attention in the mainstream even when their streaming music did well while bigger acts like Beyonce, Taylor Swift and Drake were huge huge acts in the 2010s and notably the 21st century since its debut in 2001. That's why play it safe like radio and celebrities making music like Britney Spears is more profitable than small pop acts that performed well in the 2010s like Selena Gomez and other markets like music videos. Heck, even Lady Gaga is a small pop act because her music performed better on tv and on the internet than on radio because radio playing Lady Gaga peaked in 2008-2011. That's all. It's not really much of a bigger act.
Also, despite Joanne debut at number one during its first week, the album itself isn't selling very well. The album sales are still declining. That only people buying album sales these days is breaking records and celebrities. So I would say that Joanne might flop in just a few weeks and it will ended up not selling 1 million units in the US.
Anyway, congrats, Gaga. You earned another number 1 album.
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