Avril Lavigne Is Releasing Her Sixth Album In 2017

Now then, as you may know that Avril Lavigne is moving to another record label called BMG. Like RCA and Epic Records, BMG is a Sony label and BMG is the largest independent label in Sony Music Entertainment.

“Late in 2016, Avril Lavigne announced that she is planning to release a new album in 2017. Over the last two months, she’s given hints about the lyrics and song titles, including possible names like “Warrior” and “Crush.” Today, she revealed even more: Avril Lavigne has signed on with BMG! This marks a departure from Epic Records, who released her self-titled fifth studio album in 2013.”, Hidden Jams Music replied, “In the time since that last record, Avril has battled Lyme Disease, and that experience seems to have impacted how she wants to live her life going forward. This new album will likely reflect that experience.” Now then let’s check out Avril Lavigne’s announcement and behind-the-scenes video below:

“For this album, I have a new team behind me and I’ve just signed with BMG. I’ve been working really hard on the new music, and it’s a reflection of my journey over the last few years. At this point in my career, and in my life, I just wanted to put fresh energy around me, and I feel like I’m having somewhat of a rebirth in my life. I’ve been faced with a lot and gone through a lot emotionally. The whole writing process has been therapeutic and empowering. Without trying to make an album, I’ve made one.”

In addition to this exciting video announcement, the Here’s To Never Growing Up singer also emailed Billboard about the new music. She told them about her songwriting process and pushing herself creatively:

“I challenged myself as a songwriter and I wanted to write about topics I hadn’t hit on before. There’s the love topic, but a lot of these songs are about life. I’ve experienced a lot over the past few years, and some of the songs just came to me. Concepts and lyrics were flowing and I would have to grab my phone to sing into voice memo and write out my lyrics.”

The pop singer also mentioned that her musical influences this time around are a bit closer to her roots. She’s been getting back into the jazz and country she grew up on, not to mention current singer-songwriters like Ed Sheeran.

“I enjoy listening to Ed Sheeran and Shawn Mendes — artists that showcase their vocals and songwriting skills. I listen to a lot of Billie Holiday, Frank Sinatra and jazz.

 [The new music is] going back to my roots a little bit… I got my start in church and at country fairs when I was a young child, and I think those earlier influences are definitely coming out now.”

The album is not yet ready, and the Rock N Roll singer could not offer a specific timeline for when it will be out. However, she did say where she is in the recording process:

“I’m working on the final few tracks. BMG and I are now choosing the right producer for this project.”

“And what about the first single? It may be a song that Avril wrote “when I was in bed and literally felt like I was dying… in the midst of feeling so close to death, I came up with one of my most true and moving songs.” This year marks the 10 year anniversary of Avril Lavigne’s first – and so far, only – #1 single.”, Hidden Jams Music continued, “Though she’s had many hits over the years, “Girlfriend” is her only single to top the Billboard Hot 100. Avril admits that she’d like to have another single go #1, too. Maybe this album and its singles will connect her with fans in a way she hasn’t in a long time.”

Cool. I’m really excited for Avril Lavigne’s long waited sixth album this year. I bet the sixth album’s lead single will be something different instead of repeating the success of bratty songs like Girlfriend version of Avril Lavigne singles. In 2004, when Avril Lavigne moved to RCA, RCA had no plans to market Arista’s Under My Skin because RCA already had an RCA pop rock diva by the name of Kelly Clarkson. So My Happy Ending was released after Under My Skin’s launch and the single topped the US Pop Songs chart in the wrong date while summer music has moved on from Avril Lavigne causing 2002 to be the peak of her career at this time.

As Breakaway was a hit, Under My Skin sold less than Breakaway in the US by 2005 and Since U Been Gone has more GP plays than My Happy Ending did and Arista only does Avril Lavigne for Let Go and The Matrix in 2002 as Arista didn’t have any faith in Under My Skin while LA Reid and The Matrix moved on from Avril Lavigne in 2003. Then, in 2006, RCA hires Dr. Luke and force Avril Lavigne changed her pop music to bratty songs and make bratty songs Avril Lavigne’s pop music instead of pop rock music in which she is already labeled as.

So on top of that, Avril Lavigne released Girlfriend in 2007 and it was Avril Lavigne’s first US number 1 single to top the Billboard Hot 100 10 years ago. Sadly, fans and RCA hated Girlfriend. So 2007 music lost interest to Girlfriend quickly as the 2007 single was overplayed causing radio listeners to move on to other 2007 music like Rihanna’s Unbrella. So When You’re Gone underperformed and Hot was a massive failure because US 2000s music don’t like Avril Lavigne’s bratty songs like Hot and stick with 2002 Avril Lavigne like Complicated. So in late 2009, Avril Lavigne has decided to go back to making albums that goes by pop rock music from the first 2 albums by the time Avril Lavigne’s bratty songs was quickly pummeled by 2008. So when she worked on her fourth album, Goodbye Lullaby, she was going through a divorce and had written a new album full of softer ballads, acoustic tunes, and somber lyrics. It was the opposite of The Best Damn Thing, and it is similar to the first 2 albums.

But her label wasn’t taking it. Instead, they wanted Avril Lavigne to recreate the success of “Girlfriend.” So after months of fighting and holding out, Avril Lavigne finally was forced back into the studio with hit producers like Max Martin to make more bratty songs like What The Hell and put them in the album before the album was finally completed. Then, in 2011, Goodbye Lullaby was finally released. While much of it was as she had originally envisioned it, the album was offset by bratty songs like What The Hell. It was confused marketing: Bratty songs like Smile are the singles her label suggested that she was still in her bratty phase and hadn’t evolved, yet the album – for those who actually listened – did show maturity and depth. Avril Lavigne didn’t keep her frustrations to herself as she wasn’t happy for recording bratty songs and put them in Goodbye Lullaby and ruined the album’s classification as a acoustic mellow album instead of a bratty songs version of Avril Lavigne album.

So in the end, Goodbye Lullaby was significantly less successful than its predecessors. Fans wanted Avril Lavigne to evolve, but the singles her label forced her to make sounded like she was cashing in on the success of “Girlfriend.” So RCA parted ways with the Let Me Go singer, and she ended up with Epic Records, where she thought she’d have more creative control.

But labels don’t learn their lessons quickly. After working with more rock-oriented songwriters from Evanescence and Nickelback, in mid 2012 Avril Lavigne was ready to put her 5th record out. But there was some stalling, and the label decided they wanted some more bratty songs and put them in her album first. So instead of delaying, she went back to the studio.

In November 2013, Avril Lavigne’s eponymous 5th album was released, and it was even more confusing than Goodbye Lullaby had been. It sounded more like two dissimilar EPs rather than a cohesive album: half bratty songs like Hello Kitty and half songs that was introspective, mature, and showed growth like Give You What You Like. Guess which songs Avril Lavigne originally intended to release.

Ultimately, Avril Lavigne’s 2013 reboot album was even less successful than Goodbye Lullaby. Although she put on a happy face, by the end of it she seemed dissatisfied with how things had gone. By summer 2014 Avril revealed she was writing new music that was “less pop.” The question remains: will her label try to recreate 2007 again, or will they accept that her music isn’t for teens anymore?

Anyway, I’m really looking forward to Avril Lavigne’s long waited upcoming sixth album later this year. It will be the first time since 2007 where Avril Lavigne singles gets to go by US number 1s and pop music playing Avril Lavigne just like 2002 15 years ago. Sounds excited. Heh? 2 years ago, I made an article about Fly being released as the sixth album's lead single, but it was actually a charity only single. So Fly doesn't count. That means, the real sixth album lead single will be her sixth album lead single and it will be something different, not going by bratty songs. This sounds like fun.

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