MTV announced today that Ed Sheeran will be a special guest,
he is on Good Morning America this morning and now, he will be coming back to
MTV starting next Monday night. Hooray! In addition, in late July, MTV is
reviving Total Request Live with the changes from Moonman statue to Moon
Person. Now that’s amazing. Here’s what Variety has to say about Ed Sheeran on
TRL reboot. Take it, Variety.
“MTV announced today that the first guests on its “TRL”
reboot will be British singer-songwriter Ed Sheeran and Atlanta hip-hop trio
Migos. The first installment of the revived show will air on Oct. 2.
“TRL” will air live weekdays at 3:30 p.m. ET from MTV’s
newly expanded Times Square studio. “TRL” is hosted by D.C. Young Fly along
with the show’s “squad,” which includes Tamara Dhia, Amy Pham, Erik Zachary,
Lawrence Jackson and content creators such as Liza Koshy and The Dolan Twins.
In rebooting the series, which was enormously popular in its
initial 1998-2008 run, the network is making significant efforts to snare its
young target audience. According to a press release, the show “will integrate
linear, social and digital elements and bring teen passion points to life,
while continuing to incorporate audience requests.” Clips from the main show
will be immediately distributed to social media, supplemented by original
digital segments, short-form social videos and blog posts. Also, there will be
an official “TRL” show on Musical.ly, airing on Mondays and Thursdays.
In announcing the revival of the franchise in July, new
network president Chris McCarthy said, “Who’s not going to support a platform
that’s covering all of the buckets of social media and cable to allow your
artist to go on, play a video, perform a song and to talk about their new music
that just got released?” he asked. “How do you say no to that? We’re going to
give it a shot, a big shot.””
Thanks, MTV. It’s great to see TRL coming back. I though TRL
ended almost 9 years ago. But now, it looks like a whole new generation will
love TRL. Oh, nostalgia. I know, nostalgia stinks. Anyway, the post TRL era
from 2009-2016 is no fun. Songs from 2009-2016 like Come & Get It and
Dangerous Woman came out after TRL ended in late 2008. Poor 2009-2016 singles.
I’m sure TRL will be making a special edition of post 2008 music from 2009-2016 so that way, we'll be able to see 2009-2016 music shine in the new TRL reboot.
Anyway, let’s talk about the article from July 30 and Variety will give about
the information about this.
“MTV has decided to change the name of its Video Music Award
trophy — the Moonman statue — to Moon Person. Network president Chris McCarthy
shared the news during an interview with The New York Times published on
Sunday.
“Why should it be a man?” McCarthy proposed. “It could be a
man, it could be a woman, it could be transgender, it could be nonconformist.”
The announcement comes as part of a push by MTV for more
inclusive awards, including the decision to get rid of gendered acting
categories at its Movie & TV Awards. Emma Watson beat out Taraji P. Henson,
Daniel Kaluuya, Hugh Jackman, James McAvoy, and Hailee Steinfeld to become the award’s
first winner.
McCarthy also announced a new series called “We Are They.”
The docuseries will recount gender nonconforming youths’ coming-of-age stories.
He also revealed plans to bring back “Total Request Live” or “TRL.”
“Who’s not going to support a platform that’s covering all
of the buckets of social media and cable to allow your artist to go on, play a
video, perform a song and to talk about their new music that just got
released?” he asked. “How do you say no to that? We’re going to give it a shot,
a big shot.”
Carson Daly originally hosted the series from 1998-2005, and
was replaced by a rotating lineup of hosts until the show’s cancellation in
2008. The new iteration will also have a revolving series of up-and-coming
hosts, including rapper-comedian DC Young Fly and radio host Erik Zachary.
Katy Perry will host the 2017 VMAs on Aug. 27.”
Thank you so much, Variety. Now then, let the new era begin.