Tuesday, September 2, 2014

Where's Avril Lavigne's Number 1's, 2010's Decade

Hello, Avril Lavigne listeners. I'll be talking about why Avril Lavigne lost her number 1 singles since Girlfriend. I hope you enjoy it.

I think that Avril Lavigne needs a 2010s number 1 single really badly. 2010s was a difficult decade for Avril Lavigne for not having any 2010s number 1s at all. RCA killed 2011's Goodbye Lullaby era and Epic Records killed Avril Lavigne's 2013 outputs like Let Me Go. Avril Lavigne should've done a better job if Arista Records is still around. Arista is much better label for Avril than RCA or Epic. RCA and Epic ruined Avril Lavigne's materials after 2002. Let's take a look.
For instance, Avril Lavigne's Max Martin song, What The Hell, should be a perfect Avril Lavigne song to have a comeback. Right? Nope. What The Hell released in 2011. But I think 2011 is a terrible date for What The Hell. 2010 is a much better date for that song. The same applies to Smile, Wish You Were Here, and her fourth album, Goodbye Lullaby. What The Hell should peak at number 1. But no, that song did not peaked at number 1. Why? RCA and terrible marketing. RCA made Avril Lavigne had trouble having her songs peaked at number 1 on any Billboard chart. What is RCA thinking? Whatever happened to Let Go and Artista? Now it's just RCA and modern crap. I'm sick of today's outputs and RCA. The only way is inventions. Let's continue.

You know Avril Lavigne's 2004 sophmore album Under My Skin released 10 years ago. Right? Well, not really. RCA killed Arista's Under My Skin in 2004 and her discography started to get really bad when her sophomore album, which is Under My Skin, was released in 2004. I know fans loved the 2004 album. But I think that 2004 is where music started to treat Avril Lavigne the wrong way even on her post Let Go ballads or her hit sophomore album, Under My Skin. RCA is a nightmare for Avril Lavigne in the 2004/2007/2011 era. Even after the RCA is over, Epic Records ruined her 2013 comeback outputs like Here's To Never Growing Up by putting in bad marketing explicit writing and Martin Johnson. The modern era acted the same way the RCA did back in 2004-2011. What is American music industry thinking?

So what we need to get Avril Lavigne's number 1 America sucesses back is to release a new lead single that might be a real Avril Lavigne comeback for next year, not the bratty punk rock crap and have that single peak at number 1 on US ITunes in the US Digital Songs chart by selling let's say 400k-500k digital copies and have it stayed for like 2-3 weeks tying in the premiere of her next year’s music video on Vevo by the time next year arrived. That way, a 2015 Avril Lavigne song will attract her US fans better than what Hello Kitty did since Hello Kitty only appeals Japanese tastes. Let’s continue.

If Hello Kitty needs to be number 1, then it can. Hello Kitty needs to be number 1 on the dance Billboard chart. I don't care if people hated Hello Kitty and stick with Let Go/Under My Skin. Hello Kitty needs to be number 1 on any Billboard chart. So if that's the case, Hello Kitty and Give It What You Like needs to be number 1 hits on any Billboard charts. Hello Kitty needs to peak at number 1 on US Hot Dance Songs chart. Let Me Go doesn't save her music industry last year thanks to mixed reviews and bad marketing for killing Let Me Go. Not the song itself. Hello Kitty should’ve been perfect for worldwide. But no, that song was never heard on the mainstream and the only way is Japan. Not even Vevo mentioned this song. Worse, it got bad reviews from the critics and the song peaked at number 75 on Hot 100 chart. I guess 2010s hates 2010s Avril Lavigne like Here’s To Never Growing Up and 2010s only wants other 2010s music like One Direction. What is Avril Lavigne thinking?

Another problem is that people hated Hello Kitty. I mean, why Hello Kitty was outraged by people? Why people hate Avril Lavigne's Hello Kitty? Why people miss the Let Go/Under My Skin era? First of all, there's no such thing as I miss the Let Go/Under My Skin era. To me, Let Go is fine, but Under My Skin feels more like a post 2002 Avril Lavigne album than a sophomore album. In my opinion, there are far better sophomore albums like Taylor Swift's Fearless than Under My Skin. Compared to other sophomore albums like Spice World, or even her 2002 debut album Let Go, Under My Skin is far weaker. Plus, Under My Skin has a built in RCA to scare off Avril Lavigne's music listeners and prevent the Under My Skin era to have a Grammy nomination in 2005 at the 2005 Grammys. So if you think you miss Under My Skin from 10 years ago, then I hope you're happy. So here's what happens, after Arista finished making Under My Skin 10 years ago, RCA came in and distribute Under My Skin. RCA cut the best Avril Lavigne album that fans and critics praised in 2004 by turning in Under My Skin's serious bratty songs into quick cash-in ballads causing Under My Skin to be difficult to be shown in the music public in 2004 along with poor singles selections and explicit writing. Overall, Under My Skin turned out to be a mess. The only Under My Skin bratty song is He Wasn't and only 3 singles (Don't Tell Me, My Happy Ending and Nobody's Home) released in the US and not He Wasn't. 2004 music don't care about Under My Skin. Avril Lavigne doesn't perform My Happy Ending at the 2004 MTV VMA despite Don't Tell Me has a nomination. Worse, no Grammy nominations for Under My Skin in 2005. This is why RCA is a bad label for Under My Skin. Arista should market Under My Skin because it was made by the same label who made Let Go. But no, RCA held Under My Skin Back. Overall, Under My Skin era is a complete mess. That's why other 2004 music like Kelly Clarkson's Since U Been Gone as well as the Let Go era is better than Under My Skin. That's why 2004 is a weak year for Avril Lavigne.

Under My Skin was lucky however. It become her first number 1 album in 2004 unlike Let Go selling nearly 10 million copies worldwide making it her second best selling album of all time. My Happy Ending is her number 1 single of 2004 becoming her third most played song on the radio. But the way Under My Skin was marketed is not what RCA marketed from 10 years ago. Overall, there are far better albums including her own Let Go album than Under My Skin along with The Best Damn Thing and Goodbye Lullaby. OK, Under My Skin is done. Let's get back to Hello Kitty. Shall we? Anyway, as you may know that Hello Kitty has gained over 50 million views on YouTube and Vevo which is pretty good for an Avril Lavigne music video. Let's hope Hello Kitty was sent to US dance radio stations so it can peak at number at number one on the US Hot Dance Songs chart this year. Avril Lavigne needs a 2010s number 1 single and Hello Kitty is perfect for peaking at number 1 on any Billboard chart. But no, that song wasn’t play on mainstream radio it was only played in Japan. Why can’t America be Avril Lavigne’s target audience? If Avril Lavigne’s label is Universal instead of Sony, then Avril Lavigne’s post 2002 materials should’ve market better in America. Oh yeah, one more thing, it's OK for you to not enjoy Hello Kitty. But people bashing Hello Kitty is not gonna make Hello Kitty popular on the radio. So just ignore Hello Kitty so you can prefer Let Go or the miguided album Under My Skin from the 2004-2011 era and you'll be fine. Is that easy? OK, let's talk about why Hello Kitty is taking a risk but end up doing well this year. Or it didn’t. I guess America music only wants repeat mainstreams like Miley Cyrus and twerking.

So as you may know that Hello Kitty is similar to the post 2002 Avril Lavigne songs of the 2004-2011 era, but it most likely won't be plagued with the problems that plagued them. Those songs were produced when RCA executives had their way. Read up on all the horror stories. An Avril Lavigne song called He Wasn't from her sophmore album, Under My Skin, was being cut from Under My Skin's singles selection in 2005 because the music department at test screenings got antsy for not releasing He Wasn't's music video on MTV in 2005, the decision to throw RCA and explicit writing into My Happy Ending in 2004 causing that 2004 song to get rejected by the radio in 2004 after it peaked at number 1 on Top 40 Mainstream and played more than 80 million times on the radio causing that Avril Lavigne song to unable to compete against other 2004 songs like Since U Been Gone, RCA killed Arista's Under My Skin (Avril Lavigne's second album from 2004) causing that album to pale along with its singles like Don't Tell Me compared to 2002's Let Go era despite selling almost 3 million copies in the US and fans loved the album, the various cuts done to her third album, The Best Damn Thing like no Keep Holding On music video, fans hated Girlfriend in 2007 despite Girlfriend peaked at number 1 on Billboard Hot 100 in 2007 and the butchering of Goodbye Lullaby (Avril Lavigne's 4th album in 2011)... The list goes on. Now that the RCA era is over, Epic Records and LA Reid don't have to worry about this. No more pandering Avril Lavigne songs to people who doesn't care about Avril Lavigne, no attempts to make an Avril Lavigne song more appealing to music listeners who never heard of Avril Lavigne rather than fans. Avril Lavigne is following footsteps of another artist like Madonna and Taylor Swift, allowing Avril Lavigne to create great songs for all ages without having to pander to any particular audience.

This is why Avril Lavigne's recent outputs is superior to a majority of her music released between 2004 and 2011. I'll take Here's To Never Growing Up, Rock N Roll and Let Me Go over Don't Tell Me, My Happy Ending, Nobody's Home, Girlfriend, When You're Gone, Hot, The Best Damn Thing, What The Hell, Smile and Wish You Were Here any day. So let's get back to Hello Kitty. Shall we? Now, if you think you hate Hello Kitty, then go ahead and bash Hello Kitty all you want. But Avril Lavigne worked so hard on her Hello Kitty music video because the music video takes place in Japan. Avril Lavigne loves Japan. So that's why Japan is a perfect country for Avril Lavigne. But cheer up you guys. She will be releasing her first Christmas music video to Vevo towards the end of this year just in time for the holidays. So Hello Kitty can make a great filler for an Avril Lavigne single. So let's hope Hello Kitty would be perfect Avril Lavigne songs for US radio stations. Hello Kitty better peak at number 1 on the US Billboard charts. Any US Billboard chart will do the trick this year. Dance Songs chart might be better though.

Unfortunately, nobody heard of Hello Kitty. Even internet like Vevo doesn’t help either. I mean, why can’t internet dominate the music industry? I’m sick of radio. We need internet Billboard chart. Perect for Avril Lavigne songs like Hello Kitty. They should’ve done a better job if Hello Kitty is on a dance hits mix rather than in an Avril Lavigne album. So, forget Hello Kitty and have Avril Lavigne’s next single will be slated for next year instead of Hello Kitty. Hello Kitty can make a great filler for Avril Lavigne singles. But have her next album to be different from her copy and paste bratty singles. So here’s why.

If Avril Lavigne’s next album has no bratty singles, then it’s fine. But I think Avril Lavigne needs to move away from bratty songs/Japan/Epic Records/Sony/Martin Johnson/Hello Kitty and moved on to a more mature route unlike the misguided Under My Skin, that annoying The Best Damn Thing, the butchered Goodbye Lullaby or her messy recent album without an album’s name containing a bad Hello Kitty song. 2004-2013 is a very difficult decade for Avril Lavigne thanks to Sony for ruining Avril Lavigne by putting in crap like RCA and Hello Kitty. If her next lead single is not bratty and marks the departure of bratty music causing that lead single to be considered rock with good storytelling with a touch of something like Max Martin and made by a good replaced label like Universal instead of RCA/Epic Records, then chances are, it might even peak at number 1 on Hot 100 chart. If a lead single is produced by Max Martin and not considered bratty but instead a rock lead single with a touch of bubblegum pop, then that lead single will peak at number 1 on Hot 100 chart and it might be a big win for Max Martin and Avril Lavigne. That would be a good thing.

If her next album doesn’t have any bratty songs, confirmed to be her first 100% rock album and produced by Max Martin, then this will be a win for Avril Lavigne. Taylor Swift did that on her 2012 single, We Are Never Ever Getting Back Together. This year, her 2014 lead single Shake It Off topped the Billboard Hot 100 chart again. If Taylor Swift can do that, so can Avril Lavigne.

OK, I hope you like my comments about why Avril Lavigne needs her number 2010's singles for next year.

So what do you think? Do you think that awful hello Kitty needs to be played on dance radio this year? Do you think her first 2010s number 1 single might be perfect for next year instead of Hello Kitty? Sound off below!

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