Monday, September 22, 2014

Bits Journal #1

Alrighty, let's talk about some random news in this first exciting Bits Journal article here at PM's Music World. First up, Vevo.

OK Vevo is up first. Now, it seems that Vevo will be doing a Vevo Certified SuperFan Fest. So according to Vevo, Vevo Certified SuperFan Fest was announced on September 8 and it seems that Iggy Azalea and Demi Lovato to headline Vevo Certified SuperFan Fest. That's right, these two hot millennial chicks born in the early 90s will be performing at the Vevo Certified SuperFan Fest. So it seems that Iggy Azalea and Demi Lovato will be at the Vevo Certified: SuperFan Fest on October 8. This event will take place at The Barker Hangar in Santa Monica. This concert will be filmed and fans from around the world will be able to watch it beginning October 16. Sounds interesting. Huh?

So according to Vevo, it appears that when an artist gets certified on Vevo it means their music videos exceed over 100 million views. This concert series is for artists to perform and thank their fans for watching their music videos. In the issued press release Vevo's Senior Vice President Doug McVehil said, "Because a video would never reach 100 million views without the fans, certified salutes the audience as much as it honors music videos and the artists who made them." So let's hope Taylor Swift's country music videos like Begin Again music video gets to be certified one day or even right now. Who am I kidding? OK, let's continue.


Australian rapper Iggy Azalea hit it big in the states with her hilarious 2014 single Fancy. The music video for that song has been viewed over 260 million times. She continued her success with a feature on Ariana Grande's single Problem. Ariana Grande is pretty hot. Let's continue. That music video has been viewed over 180 million times. Man, she's hot. Especially her nice soft butt. No matter why I think Iggy Azalea is hot. OK, let's move on to Demi Lovato.


American actress and singer Demi Lovato hit mainstream success with her 2011 album Unbroken. The second single from that album was Give Your Heart a Break, Demi Lovato's first number 1 single, and the official music video has been watched over 150 million times. She managed to top that in 2013 with the music video for her single Heart Attack, her second number 1 single, which has been watched over 240 million times. As with Iggy Azalea, Demi Lovato is hot. Why? Because she's hot. She had a nice butt. Yeah, tap that butt, Demi. I want to see her shaking her butt. Anyway, I loved her music because she doesn't like feeling sexy and her music is actually based on her personal life. Just like Kelly Clarkson, Taylor Swift and Colbie Caillat did. OK, that's it for this section. Let's move on.


It seems that Jay Z and Beyonce is working on a collaboration album for next year. Pretty interesting. I really like how Jay Z and Beyonce has stay together since 2002 when they release their first single in the Jay Z and Beyonce era called 03 Bonnie & Clyde.

While Jay Z happens to be one of the most legendary rappers in the nation behind Eminem, Beyonce is pretty hot. I mean, look how hot Beyonce is. OK, enough with the "she's hot" talk. Sorry about that. It seems that I like to say "hot" to women like Alicia Keys because female artists like Rihanna is hot. I'm just saying. Let's continue. Ever since Beyonce started her music career with Destiny's Child in 1997, Beyonce is going pretty strong thanks to Destiny's Child's smash hit singles like Survivor and her awesome number 1 singles like Single Ladies (Put A Ring On It). OK, next up another music news.


It appears that Billboard will be working on a new chart called Consumption Chart. What appears is that the music business is bracing itself in anticipation of the so-called consumption chart Billboard and SoundScan are jointly creating, with endless questions about how said chart will impact and possibly alter their marketing methodologies according to CHARTOLOGY. The weekly chart will combine album and track sales with audio and video streams, assigning an equivalent-album value to each, as in the TEA metric, theoretically providing a more accurate and comprehensive representation of modern-day music consumption. It’s expected to make its debut the first week of January, or as close to it as possible, so that the full year can be measured in this new way, with year-to-date totals accompanying the weekly figures. That time frame also gives the two companies time to get their systems in place; for now, streaming is being measured by hand, a dauntingly labor-intensive task. Billboard’s album sales chart will remain in place, but most observers believe it will take on decreasing importance over time as the business acclimates itself to the new system.

In some respects, the consumption chart will mirror the present sales charts in that sales and streaming tend to correlate, with certain exceptions. For example, Cherrytree/Interscope’s Disclosure album Settle, released in 2013, continues to generate a high volume of YouTube views and audio streams on Spotify and elsewhere, but sales have yet to follow suit; U.S. sales are at 125k. "Latch" is doing considerably better with 1.7m, but Sam Smith’s vocal has been a key factor in the single’s success. In a mock-up of last week’s consumption chart, the Disclosure album, which placed #213 in pure sales with a modest 1.8k, vaults to #64 with a total album equivalent of 8.9k, thanks to 3.3m streams and 48k sales of "Latch." An even more dramatic example is Tove Lo’s debut EP Truth Serum on Island, which is #302 in album sales but has a total consumption rank of #48, the result of 4.3m streams and 64k singles sales on "Habits (Stay High)."

Overall, the most dramatic effect of the consumption chart will be to lengthen the tails of bona fide hits by measuring their aftermarket impact, potentially providing the labels with additional time in which to market these hits. Katy Perry’s Prism (Capitol), for example, moves up 45 slots from its pure sales ranking of #61 to #16, while Jason Derulo’s Talk Dirty (WB) goes #82-22.

Among the myriad questions being asked around the business, perhaps the most common is, will people still care about pure sales charts once the consumption chart is established as the standard? More intriguingly, in what ways will attempts be made to manipulate the new chart, and what new games will labels play in order to get a leg up on the competition? Will the consumption chart mean the end of the SoundScan-era emphasis on the first week of release, or will the majors figure out new ways to max out that total?

Sounds interesting. That would be perfect for Taylor Swift or Avril Lavigne because the former needs to get her country music appearing on the mainstream thanks to the rise of steaming while the latter needs better marketing now that streaming is on the rise instead of bratty songs like What The Hell and post 2002 songs from 2004-today like My Happy Ending. Let's hope we don't want today's awful music like Justin Bieber shows up.

Well it appears that according to America, it seems that 1994 is the peak of America's greatness for America's music. What the fart? I mean, there are great music from 1995-2014 like Christina Aguilera and Katy Perry. So how about no. Let's continue.

Then 1995 came in and start ruining America by putting in 1995-present America that can easily damage late 90s and early 2000s like Spice Girls. This cause America to bash 1995-present music like Backstreet Boys. So music put in crud like NSync instead of something good like Avril Lavigne. This can damage late 90s and early 2000s artists like Kelly Clarkson.

Good thing it didn't damage 2004-2012 generation artists that much like Taylor Swift. OK, let continue this subject.

Then after the early 2000s ended in 2003, 2004 came in and start allowing the new millennium to control too much power over America causing America to damage 2004 onwards outputs like Rihanna causing the new millennium strongly damage the "America is going strong" status. Thus, America is broken thanks to 1995 or later that can easily ruined America's music like Miley Cyrus. It appears that America music prefers America's music from 1994 or before 1994 like 80s music over 1995-today music like Pink and Taylor Swift. (I actually prefer the post early 90s America songs of the 1995-2007 era to the America music from 1994 or before 1994, but that's for another day).

Will 2015 and later came in and save the entire music industry by putting in music which we listened on the internet like Vevo? Or, 2015-future music will might become the post 1994 music causing next year's music to act like post 1994 music. We don't want this generation's music to act like post 1994 music and prefer music before 1995. Only time will tell.

OK, that's it for this article.

What do you think? Are you exciting to see Iggy Azalea and Demi Lovato performing Vevo Certified SuperFan Fest on October 8 and then fans watch it on October 16 on Vevo? Do you think Jay Z and Beyonce collaborating their first crossover album for next year? Do you think the new Billboard Consumption Chart will effect streaming music as well as effecting the album sales? Sound off below!

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