Tuesday, May 9, 2017

Kendrick Lamar’s Damn Spent Third Week At Number 1 On Billboard 200

Remember Kendrick Lamar in Taylor Swift’s Bad Blood music video directed by Joseph Khan in 2015? That was awesome. Now, 2 years later, Kendrick Lamar released his 2017 album called Damn. In fact…

Kendrick Lamar’s Damn holds steady atop the Billboard 200 albums chart for a third week, as the set earned 173,000 equivalent album units in the week ending May 4 (down 28 percent), according to Nielsen Music.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new May 20-dated chart (where Damn is No. 1 for a third week) will be posted in full to Billboard’s websites on Tuesday, May 9.

Of Damn’s units for the week, 57,000 were in traditional album sales (down 37 percent). The rest were in TEA (12,000; down 16 percent) and SEA (105,000; down 23 percent). Damn, Mr. Lamar, you were so good at it. But wait, that’s not all…

Damn also beats Drake for the year’s biggest debut last month during April. The debate over whether or not Kendrick Lamar is better than Drake will likely outlast us all, but the question of can he be more commercially successful than Drake has finally been answered with a resounding well, damn, yeah. For the first time in his career, Lamar has outperformed Drake when they’ve both released a new project. Kendrick scored his third No. 1 on this week’s Billboard 200, as his new album Damn. exceeded industry expectations to debut with the biggest first-week numbers of 2017 so far. (To Pimp a Butterfly and untitled unmastered also went No. 1.) A few weeks ago, Drake held that title when his More Life not-an-album debuted at No. 1 with 505,000 album equivalents and set a streaming record. Kendrick just one-upped him by moving a staggering 603,000 album equivalents — the biggest debut of Kendrick’s career — and came just 30,000 units shy of matching Drake’s streaming album equivalent record.

He did, however, best Drake in sales: Damn sold 353,000 traditional albums to More Life’s 225,000, also giving Kendrick the biggest-selling album of the year, over even Ed Sheeran’s Divide, which sold 322,000 albums earlier this year. (The last album to sell more in a week was J. Cole’s 4 Your Eyez Only with 363,000.) DAMN. still doesn’t hold a candle to the stats Drake’s Views pulled in a year ago (that album did over a million), but it’s now the biggest debut week since then and a pointed message to Drake that he’s no longer the only one “making rap albums [and] doing numbers like it’s pop.” Well, damn. Congrats, Kendrick Lamar, you earned it.

What are your thoughts on Damn spent number 3 weeks at number 1? Sound off!

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